MILAN, Jun 21, 2010 / FW/ — It’s a collection that resonates with pure color; it’s a man magnet, in harmony with itself with its seductive energy expressive of confidence.

For the Spring / Summer 2011 Francesco Russo, Creative Director for Sergio Rossi reinterpreted the classic masculine elegance through the use of color. Investigating its many shades and possibilities, color became part of the re-styling and customization for each model.

The palette has been deliberately given unexpected touches like pink peony flanking the neutral tones of sand and earth.

The collection was specifically designed with brilliant color effects in mind. Fluid, transparent and obtained from aniline dyes, the shades are irregular with delicate brushstrokes making each model unique.

Photos courtesy of Sergio Rossi

Milano Moda Uomo Spring 2011