DALLAS, Aug 6, 2010 / FW/ — The dog days of summer bring adidas Originals Fortitude mid NEON, a new style of sneakers that give the last stretch of summer a real burst of color with several decades’ worth of style and comfort.

The three new neon color-ways are a nod to 80’s infatuation while the boot/basketball design is strictly inspired by the 90’s.

With all the great features of the original Fortitude sneakers, the new Fortitude mid Neon has new details such as the boot-like d-rings with thick laces, reinforced collar and “X” stitch making them all the more desirable.

With the unmistakable adidas DNA immediately seen once you lay eyes on them, it’s good to note that though the Fortitude mid Neon are bright, the upper has been kept simple in black, grey and navy, they have been paired up with neon bright accents on soles, laces, Trefoil and stitching.