DALLAS, Aug 17, 2010 / FW/ — With new styles from MEGA and NEON, plus Star Wars and Ransom collaboration renewed for another season, adidas fans has lots to desire and covet.

adidas Originals MEGA

The new adidas MEGA collection is great for back-to-school style as it responds to the needs of young men who want to wear leisure footwear with technical yet stylish appeal.

The collection combines fresh sneaker models with two adidas technologies—“Torsion” and “Softcell”—for a stylish, modern look. The MEGA collection brings contemporary design to classic hi-top and low running silhouettes for the perfect back-to-school shoe.

adidas Originals Fortitude NEON

adidas Originals Fortitude mid NEON pack has come to light. Launching this month, these sneakers give the last stretch of summer a real burst of color with several decades’ worth of style and comfort.

The three new neon color-ways are a nod to 80’s infatuation while the boot/basketball design is strictly inspired by the 90’s.

With all the great features of the original Fortitude sneakers, the new Fortitude mid Neon has new details such as the boot-like d-rings with thick laces, reinforced collar and “X” stitch making them all the more desirable.

adidas Originals Star Wars

LucasFilms and adidas Originals have collaborated to produce the second adidas Originals Star Wars collection.

A must for every Star Wars and Originals fan, the adidas Originals Star Wars collection is the playful mix of classic adidas Originals silhouettes and iconic Star Wars assets.

A truly unique product offering, the Star Wars collection represents key characters and memorable moments from the films. The galactic new line will provide footwear, apparel and accessories for men, women and kids.

adidas Originals Ransom

The adidas Originals Ransom collection is designed for casual-minded, confident consumers seeking quality, comfort and luxury.

Bridging the gap between streetwear, workwear and fashion, the adidas Originals Ransom collection reflects the realities of modern life.

Based on the inspiration of simple, effective design and love of the outdoors, this collection is perfect for those seeking classic, cool style in comfortable shoes.