NEW YORK, Aug 16, 2010 /—, powered by QVC, today unveiled a first look at its highly anticipated list of nearly 1000 participants, including retailers, designers, and fashion and beauty brands, plus their exciting events guaranteed to delight fashionistas throughout New York City on September 10, 2010.

In year two, retailers are once again seizing the opportunity to tempt new and devoted fans by crafting unique experiences around designer and celebrity appearances, fashion shows, games, limited-­-edition merchandise, artistic collaborations, musical performances, and more.

In response to last year’s success, retailers nationwide have joined this year’s FNO, eager to bring the initiative to their local markets. Stores in more than 100 cities are preparing to thrill, inspire, and entertain fashion’s faithful.

While stores outside New York City host their own festivities,, powered by QVC, supplies links to event information provided by participants in cities like Los Angeles, Georgetown, Miami, Dallas, Portland, and Chicago, to name a few.

“It is truly the enthusiasm and involvement of our City’s stores that make this event such a success. We look forward to more participants joining in the coming weeks in an effort to support the fashion and retail industry on September 10. It has been a remarkable journey since Fashion’s Night Out debuted last year,” said Vogue Editor in Chief Anna Wintour.

“The enthusiasm and creativity, with which retailers and designers have approached this year’s celebration in New York City, the country, and around the world, are truly inspiring. I am delighted that shoppers will have such an extraordinary night to enjoy fashion.” “Fashion’s Night Out the second time around will be bigger and better,” said Diane von Furstenberg, president of the CFDA.

“Designers and retailers are really outdoing themselves to create wonderful experiences for shoppers, not just in New York but all across the country, too.”

This year’s limited-edition FNO collection of style-savvy products includes fashion-forward short and long-leeved T-shirts and tanks, in addition to a unisex hoodie emblazoned with the FNO logo and a new abstract cityscape print. Forty percent of the proceeds from the collection will benefit the New York City AIDS fund.

A listing of the retailers carrying the collection can be found on the FNO Website:

Here’s a partial list:

CELEBRITIES/MODELS: Bryan Adams, Nigel Barker, Victoria Beckham, the Beekman Boys, Mary J. Blige, Naomi Campbell, Joey Cheek, Helena Christensen, Sean Combs, Rosario Dawson, Emily DiDonato, Lily Donaldson, Karen Elson, Ashley Greene, Dree Hemingway, Julianne Hough, Rosie Huntington-­-Whitely, Lauren Hutton, Chanel Iman, Constance Jablonski, Samuel L. Jackson, Karlie Kloss, Heidi Klum, Doutzen Kroes, Karolina Kurkova, Leigh Lezark, Adriana Lima, Angela Lindvall, Sean Lennon, Evan Lysacek, Leighton Meester, Lisalla Montenegro, Tim Moorehouse, Charlotte Kemp Muhl, Carolyn Murphy, Olivia Palermo, Vincent Piazza, Sasha Pivovarova, Corinne Bailey Rae, Bar Refaeli, Hilary Rhoda, Christina Ricci, Nicole Richie, Coco Rocha, Charlotte Ronson, Kelly Rutherford, Matthew Settle, Sarah Silverman, Jessica Simpson, Molly Sims, Arlenis Sosa, Jessica Stam, Lara Stone, Taboo, Robert Verdi, Harley Viera-­-Newton, Erin Wasson, Elettra Rossellini Wiedemann, Alex Wek, Liu Wen, Ashley Wick, Caroline Winberg, Arden Wohl, Jessica White, Pharrell Williams, and Raquel Zimmermann.

FASHION/BEAUTY: Joseph Abboud, Waris Ahluwalia, Mark Badgley, John Barrett, John Bartlett, Michael Bastian, Chris Benz, Oscar Blandi, Thom Browne, Tory Burch, Linda Cantello, Georgina Chapman, Kenneth Cole, Sean Combs, Francisco Costa, Keren Craig, Alan Eckstein, Jane Elissa, Carlos Falchi, Frédéric Fekkai, Tom Ford, Robert Geller, Daphne Guinness, Prabal Gurung, Jeff Halmos, Douglas Hannant, Lazaro Hernandez, Carolina Herrera, Tommy Hilfiger, Victor Horsting, Sang A Im-­-Propp, Marc Jacobs, Jade Jagger, Norma Kamali, Donna Karan, Daryl Kerrigan, Michael Kors, Derek Lam, Aerin Lauder, Kimora Lee, Monique Lhuillier, Adam Lippes, Catherine Malandrino, Isaac Manevitz, Jack McCollough, Trish McEvoy, Gilles Mendel, Carlos Miele, James Mischka, Nicole Miller, Malia Mills, Isaac Mizrahi, Robert Lee Morris, Kate Mulleavy, Laura Mulleavy, David Neville, Ashley Olsen, Mary-­-Kate Olsen, Thakoon Panichgul, Tom Pecheux, Ric Pipino, Zac Posen, Oscar de la Renta, Narciso Rodriguez, Ricardo Rojas, Cynthia Rowley, Rachel Roy, Martino Sanchez, Sam Shipley, Amy Smilovic, Michelle Smith, Rolf Snoeren, Peter Som, Yael Sonia, Simon Spurr, Scott Sternberg, Elie Tahari, Isabel and Ruben Toledo, Trina Turk, Patricia Underwood, Kay Unger, Carmen Marc Valvo, John Varvatos, Marcus Wainwright, Alexander Wang, Vera Wang, Timo Weiland, Gucci Westman, Jason Wu, and Helen Yarmak.