Fashion Runway Shows

Lanvin for H&M Couture Collection Unveiled on New York Catwalk

NEW YORK, Nov 19, 2010 / FW/ — Fashionistas received a special treat Thursday night with the unveiling of the Lanvin for H&M collection at the Pierre Hotel in New York City.

The runway show featured couture creations, which were customized pieces from the Lanvin for H&M collection, made their way down the catwalk with the help of famed models Asia Chow, Pixie Geldof, Dree Hemingway, Olga and Anna Dello Russo.

Designed by Alber Elbaz, artistic director at Lanvin, the one-time-only collection brought the identifiably house codes of the famed Parisian house to H&M. Alber Elbaz created dresses of breathtaking cut and joyful colour, as well as pieces full of Parisian glamour and accessories with playful “joie de vivre”.

The menswear collection designed by Lucas Ossendrijver, menswear designer at Lanvin, encapsulates the label’s complete vision of how men should dress.

It’s a whole new wardrobe of covetable updated classics, with tuxedos made for daywear and jogging pants adding a whole new sporting twist.

“It’s such a fantastic experience to see how creatively Alber Elbaz uses his designs to form a couture experience for our exclusive fashion show in New York. Working with this incredibly gifted designer has been like an ongoing fashion moment, and we’re thrilled to offer his masterpieces to our customers,” commented Margareta van den Bosch, creative advisor at H&M.

The Lanvin for H&M collection will be sold in around 200 stores worldwide. It will be launched November 20 in US and Canada, and on November 23 in the rest of the world.

[MARI DAVIS]
Photos by Dan Lecca, courtesy of Lanvin