Feature Op-Ed

Petit Tresor for Target Benefits Baby Buggy Charity

NEW YORK, Nov 27, 2010 / — We all know about Target partnering with high street designers; now, we have a new scenario… Target is partnering with Baby Buggy, a non-profit organization to raise funds for charity and there is still a designer label involved.

Petit Tresor, the celebrity expectant mother go-to store for their “little treasures”, is making the high-end lifestyle it offers accessible to the masses, while simultaneously giving back to families in need through Baby Buggy, a non-profit organization started in 2001 by Jessica Seinfeld.

Baby Buggy has teamed up with Target for a yearlong partnership to design exclusive, affordable baby essentials by several talented designers.

Petit Trésor for Target®, is the newest collection of adorable baby items at wallet-friendly prices. French for “little treasure,” Petit Trésor is an exclusive baby boutique in Los Angeles known for their luxurious product and huge celebrity following.

The Petit Trésor for Target collection uses a sophisticated color palette of pastel pinks, blues and greens with touches of gingham print to bring style to babies everywhere. The line offers baby treasures, such as bibs, layette (in sizes three to nine months) and snuggle blankets, with 10% of the purchase price going back to Baby Buggy to help babies and families in need. (*10% of purchase price of Baby Buggy product will be donated to Baby Buggy with a $300,000 minimum donation to $500,000 maximum donation.)

Petit Trésor for Target is available now through December 26 at select Target stores and on Target.com just in time for holiday shopping.

For more information on Baby Buggy, visit www.babybuggy.org