LOS ANGELES, Dec 1, 2010 / — The brainchild of Oni Souratha, Onanong Swimwear captures the sun drenched vitality of beaches from Santa Monica, CA to Miami, FL, from the Caribbean to Ibiza while managing to embody the insouciant elegance of modern city women.

As explained by the designer, the label was conceived to bring a touch of escapist allure and the carefree sensibility of exotic islands to women everywhere, all year round.

“Whether you’re spending a holiday on the beach, taking a dip in the lake or simply swimming at an indoor pool, you can’t go wrong with a little glamour in how you look,” says Oni.

“And who says you can’t be elegant and fun at the same time? That’s what I want to convey with the designs,” the designer added.

From sleek body shaping pieces to flirty two-piece numbers, the line turns the heat up for the season with a wide range of choices in solids and subtle prints covering the gamut of spectacular colors from neutrals to sunset orange, coral, Mediterranean, pink sand and others.

Each piece is also replete with clever details including ruffles, keyhole cut outs, side links and slinky straps with the design versatility to be mixed and matched for different looks.

Additionally, the line was created to flatter various body types to appeal to women from their teens to their 50s.

Manufactured in fine quality lycra blends and technically advanced synthetics for consistent superior quality, retention and durability, Onanong Swimwear is making a splash among fashion and entertainment insiders and slated to become the new must-have brand among consumers as well.

Available at retail from $80-$175, the line is gradually expanding to also include men’s and children’s swimwear.