LOS ANGELES, Dec 13, 2010 / — Cherokee in collaboration with RT Mart Stores recently launched the Cherokee Brand in China. RT Mart is a leader in China’s burgeoning retail marketplace.
Commenting on the launch, Peter Huang, CEO & President, RT Mart said, “We have launched the Cherokee Brand with much success and based on initial results, there is tremendous potential for category and product expansion.”
“In addition, as we continue with our plan to open more stores throughout China, Cherokee will become one of the larger family lifestyle brands in our country. We look forward to working closely with the Cherokee team and share much success together,” Huang added.
RT Mart’s aggressive expansion plans include the addition of new stores to its current 134 existing locations. RT Mart’s success is driven by their exceptional management team, their focus on the regional requirements and needs of their customers.