NEW YORK, Feb 22, 2011 / — adidas SLVR resides at the intersection of innovation, tradition, and function. It is essential, filled with subtle design details and effortless elegance.
For Spring/Summer 2011, SLVR draws inspiration from prep classics for a collection of understated pieces in both neutral tones and bold strokes of primary color.
Moving imagery highlighting the look of the season is showcased in a short film directed and edited by Theodore Stanley of New Mountain.
Stylist Jay Massacret captures the graphic mood of the Spring/Summer collection in color and black-and-white looks of the season. Models Kori Richardson and Clément Chabernaud pose against both blue skies and a stark white backdrop showing off the elegant yet sporty new collection.
SLVR continues to evolve, reflecting the tone and pace of today’s world. It stresses the importance of living, working and designing in smarter and more efficient ways. The world is moving faster. Move with it in adidas SLVR.