NEW YORK, Mar 28, 2011/ — New York based Ready-to-Wear & Swimwear designer Mara Hoffman wowed Miami this year with her “Mara Hoffman Swim” fashion show, during Mercedes-Benz Fashion Week Swim.
This season, Hoffman’s muse goes on a mystical journey through the jungle, visiting crystal caves, rivers, oceans; a tongue-in-cheek Amazonian tribeswoman in a bikini following her White Horse spirit guide.
This translated into a variety of unique silhouettes and eye-catching, bold and colorful prints, including a psychedelic “Batik”, “Mystic” (geometric, with crystal shapes and the All Seeing Eye), “Crystal Collage” (colorful kaleidoscope with dark and light crystals), “Chief” (Native American influence), “Jungle” (African influence) and “Odyssey” (fluid lines, lighter colors).
In addition to original prints, the collection includes solid colors ranging from White, Red (new color for Swim), Highlighter (bright yellow), Mint, Neon Pink and Black.
New shapes and styles are introduced, including a 4-strap bikini with strings and beads, an under-wire bustier, a sexy new one-piece with a deep neckline and cinched bow detailing, a twisted bandeau top shown with fold-over bottom with side tie, and a high-waist solid bottom with side criss-cross lattice detailing, shown with matching twisted bandeau.
Lattice detailing is prevalent throughout the collection. A popular new embroidery detail is also introduced, adding Mara’s signature flair to solid color styles, as well as a sexy mono-kini with black & white embroidery.
For beach-to-night offerings, Hoffman’s range includes a new convertible cotton jersey halter dress, which can be worn 3 different ways – as a bandeau dress, halter dress or skirt.
A black modal jersey maxi dress with embroidery detail is also included, as well as a long fitted stretchy racer-back dress and a mini-dress with open back detail and lattice design, printed chiffon cover-ups and modal jersey cover-ups (in washable fabrics, easily worn also as night-time dresses) and the all-time favorite printed spandex leggings that can be worn for layering or as pants. She is also introducing a fabulous new printed canvas weekender beach bag with brown leather detailing.
This collection will hit stores for Resort 2011 deliveries.
Photos courtesy of Mara Hoffman