AUSTIN, Mar 23, 2011/ — Rockadelic attended the SXSW Music Festival in Austin, TX last week, setting up shop at the Express Rocks! Music Lounge at Cedar Door restaurant.

A perfect audience for the new men’s shoe brand, Rockadelic hosted a slew of musicians, bands, DJs and many more in their booth, with a tremendously positive response.

New fans of Rockadelic included Asher Roth, Cisco Adler, Diplo, Skylar Grey, Jamie Burke and his band Burke, Blue October, Benny Blanco, Flosstradamus, Blaqstarr, Kevin Devine, Caveman, Kill It Kid, DJ Kaskade, DJ Yoda (UK), Foster the People, The Antlers, Bombay Bicycle Club, Bowling for Soup, Chappo, Black Lips, Neon Trees, The Sounds, DJ Felix Cartal, Peelander-Z, Great Lake Swimmers, Twin Atlantic, The Death Set, The Click Clack Boom, Sick of Sarah, Miguel, and many more.

Styles on display at the lounge included the popular Lick sneaker-boot, Deuce slip-on, Sunday slip-on boot, Riff slip-on loafer, and Explosion slip-on.

Launched in 2010 by Founder & Creative Director Alison Muskat, Rockadelic is an edgy, modern footwear brand with a perfect mix of experimentation. Rockadelic shoes feature fashion-forward styling and a high level of quality and detailing that is unprecedented at a contemporary price-point.

Rockadelic was created for a guy who loves denim but sometimes has to trade in his jeans for a suit, and his Rockadelic shoes allow him to inject his look with just the right amount of attitude and rebellion.

Laid-back designs, unique style re-interpretations and a rock n’ roll attitude make up the DNA of the collection. A worn out yet never worn feel, hand-treated leathers, unexpected materials, modern taste for color and sleek, stylistic and casually hip patterns and attention down to the last detail are the foundations of this. Rockadelic shoes are distinct, masculine, bold, fashion forward and ever adaptable.  

Photos by Mimik Photo and Caleb Bryant Miller