NEW YORK, Mar 1, 2012 / — Entitled “Bold” and featuring new male model Matthew Terry, Calvin Klein Underwear unveiled its Spring 2012 global advertising campaign.
The powerful video, co-directed by Fabien Baron and Steven Klein, complements the striking print campaign also shot in Joshua Tree, California by photographer Steven Klein.
Inspired by the line’s bright colors and daring energy, the multi-media campaign captures the strong, sexy and vibrant appeal of the new men’s underwear and sleepwear program and features new model, Matthew Terry, alongside models Myles Crosby, Arran Sly and Chris Garavaglia.
Mr. Terry, who also appears in the Spring 2012 Calvin Klein Jeans campaign, is a personal trainer from Pennsylvania who was discovered in 2011 after being named co-winner of the annual VMAN/Ford Model Search. These represent his first global advertising campaigns.
IMAGE CREDIT: © 2012 Steven Klein
VIDEO CREDIT: © 2012 Fabien Baron and Steven Klein