DALLAS, Apr 5, 2012/ — In an Easter Egg hunt, Facebook style, ELLE and Revlon are coming to Dallas on April 14th to give away a designer bag filled with gadgets and goodies valued at $3000 to one lucky person from Dallas who is first to solve a series of clues revealed on Revlon’s Facebook (facebook.com/Revlon) .
The treasure hunt /contest which started on Revlon’s Facebook page on March 19th comes straight off the Paris runways. The “Power Purse” contains a specially curated mix of must-have makeup, accessories and tech gadgets like an iPad and camera put together by the trendsetting team at ELLE.
The Dallas “Power Purse” will be the first of four bags appearing across the country alongside four additional bags which will be available via online sweepstakes to players outside the drop areas.
The nine clues will be released a week apart for the first three weeks and then daily in the final five days of the cycle. During the final week, purse hunters can head to Revlon’s Facebook for daily clues, and other exciting instant win prizes including Revlon ColorStayTM Longwear Nail Enamel with Top & Base Coat* and Revlon PhotoReady 3D VolumeTM Mascara*.
To celebrate each bag drop, Revlon and ELLE will host an exciting “reveal” event to reward everyone who makes it to the destination with product samples, makeup touch ups, a photobooth, giveaways and more.