Anna Dello Russo(left) and Margareta van den Bosch (right)

NEW YORK, May 3, 2012/ — Vogue Italia Editor-at-Large Anna Dello Russo who has been quoted saying “I don’t want to be cool; I want to be fashion” is creating a special collection of accessories exclusively for H&M.

Expected to hit store shelves October 4th –the peak of the global Fashion Week tour – in approximately 140 stores worldwide and online, the Dello Russo for H&M collection will feature jewelry, sunglasses, shoes, bags and trolley- all designed so H&M customers can acquire unique style at an affordable price.

Though Ms. Dello Russo joins a long list of venerable fashion names who has collaborated with H&M, this special project is also the first time that the trendy retailer is working with a Fashion Director.

Thrilled and humbled by this groundbreaking move by H&M, Anna Dello Russo commented, “This is the sign of an important evolution in fashion. I wanted to create precious accessories that are impossible to find. As a stylist, I know accessorization is essential; it is the personal touch in any outfit. With these pieces, everybody can have fun, and turn an ordinary day into a fantastic fashion day”.

An idol of the blogosphere, whose flamboyant outfits are endlessly documented by style photographers and broadcasted globally on the internet, Anna Dello Russo has been described by Helmut Newton as a “fashion maniac.”

For over twelve years, Anna Dello Russo has been the Editor-at-Large of Vogue Italia. She also serves as creative consultant for Vogue Japan. She was also Editor-in-Chief of L’Uomo Vogue.


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