MONTREAL, Sep 5, 2012/ —Marie-Eve Emond launched Betina Lou in 2009, offering feminine and timeless wardrobe staples with thoughtful details. And this spring-summer 2013 collection made no exception.

The designer presented to the audience classic and wearable clothing, pairing lightweight knits with everyday dresses and high-waisted shorts. We recognize the designer touch in subtle details, liken cute buttons displayed here and there, nice peter pan collar and soft polka dots prints. Marie-Eve Emond used navy, ivory and dark red as her main colors.

The designer definitely knows what she is doing and keeps offering great basics pieces with a cute retro vibe. The whole collection was fresh and simple, but did not keep the audience attention for a long time. Runway was maybe not the best option to showcase the small collection since Marie-Eve Emond had to repeat her styles in different colors. A wider selection, or at least, more show pieces would have brought her show at another level.

But still, the clothes were nice and wearable, in perfect harmony with Betina Lou’s philosophy of longevity, by mixing modernity and tradition.

Photos by Jimmy Hamelin, courtesy of Montreal Fashion Week

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