Fashion News

adidas SLVR Raw!

NEW YORK, Jan 8, 2013/ — Known for his high-concept fashion, Dirk Schönberger combined precision tailoring with a sport attitude for the adidas SLVR Spring/Summer 2013 collection.

Photographer Willy Vanderperre, who had done several campaigns for SLVR in the past, translated that model into film, shooting the SLVR Spring/Summer 2013 campaign against a set in constant flux in a raw, make-shift backdrop.

With the SLVR Spring/Summer 2013 collection inspired by martial arts, Fight Club and the human physique, the silhouettes are architectural yet loose. The is fusion of seemingly opposing references like Hawaiian prints with boxing silhouettes. This clash illustrates the amalgamation of tailoring and sportswear as the core of the SLVR collection.

The Spring/Summer 2013 video translates the concept into motion. Climaxing to silence, the edit uses acceleration of pace and raw distortion effects to merge the various looks into one contrasting edit.

Mood Film Directed by Willy Vanderperre
Creative Direction: Pietsch Lim / PL STUDIO
Photography / Video Direction: Willy Vanderperre
Styling: Jay Massacret
Hair Stylist: Anthony Turner
Make-Up Artist: Gucci Westman
Models: Eddie Klint / Malcolm De Ruiter / Marloes Horst

www.SLVR.com

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.