New York/Hong Kong, May 16, 2013/ — New York-based fashion brand Alice + Olivia by Stacey Bendet and Asia’s leading retail, brand management and distribution company ImagineX Group announced today an exclusive strategic partnership to develop the brand in Greater China and Southeast Asia through the opening of 23 points of sale over the next five years. The China retail rollout is a significant driver in an international expansion plan.
Stacey Bendet, CEO and Creative Director, Alice + Olivia says: “China is the most exciting area to me right now! It’s amazing for me to have the opportunity to introduce the world of Alice + Olivia to a culture and woman that I have been fascinated by and admired for a long time. It’s like being able to introduce yourself to someone you’ve always wanted to meet.”
Alice + Olivia was launched in 2002 and has since grown to more than 800 points of sale in more than 50 countries. The brand first entered Greater China through a wholesale relationship with ImagineX’s sister company, the iconic, luxury department store Lane Crawford, in 2008 and has been one of the best performing contemporary brands in its stores in Hong Kong and China.
ImagineX will commence the rollout with the first free-standing Alice + Olivia store in Hong Kong’s International Financial Centre (ifc) in June with more stores in Hong Kong, mainland China, Macau, Taiwan and Singapore to follow.