PARIS, Jul 22, 2013/ — Swedish fashion label ACNE STUDIOWS opened the doors of their second London store in Brompton Cross last July 18th.
Measuring 2,289 square feet, the new boutique will house the menswear and womenswear collections as well us denim, shoes and accessories.
The store design concept is a modern and functional interpretation of the artist studio. Rough, industrial structure is juxtaposed with the soft and subtle. Contrasting elements range from raw, perforated aluminum walls, to terrazzo and elegant rug floors.
Founded in Stockholm in 1996, ACNE STUDIOWS turned viral from day one with its multi-disciplinary approach. With four creatives working under the motto, “Ambition to Create Novel Expression,” Acne Studios has since developed into a global and dynamic fashion house. This second London store further strengthens the brands presence both in London and globally.
In celebration of the Pelham opening, Jonny Johansson, Creative Director, has designed a limited edition scarf in Italian silk. The scarf, limited to 300, will be available at 93 Pelham Street and at online at acnestudios.com.