Health & Beauty News

Introducing Avon Mega Effects Mascara

avon mega mascara 01NEW YORK, Jul 30, 2013/ — Ding dong! The newest mascara in the market is knocking at your door. Your Avon lady is delivering this game-changing innovation with Mega Effects Mascara, unveiling a completely new approach to mascara application.

Six years in the making, this volumizing mascara is the result of feedback from over 2,000 women and 5,000 hours of science.

The Wonderbrush:

Mega Effects Mascara replaces the standard wand with an innovative new multi-dimensional brush that lifts top and bottom lashes from root to tip in a whole new way.

The first-ever brush of its kind, the Wonderbrush fits the curve of your eyes and can be used at 12 different angles for a corner to corner lash transformation. The bigger bristle area combs through lashes easily for phenomenal clump-free volume, putting 40 percent more mascara to lash*.

Get The Look:

To use, grip at the sides and remove the mascara cap. Rock the brush from side to side to pull out. Bend the brush to your desired angle and apply from root to tip. To close, insert the applicator until it locks in place.

The Results:

avon mega mascara 02Bold lashes with panoramic volume. Eyes look bigger and lashes look darker, denser and more dramatic. Clump-proof, sweat-proof, non-flaking and non-smudging. Ophthalmologist tested.

Shades: Black, Brown Black

Price: $10

Available: July 2013

Where to buy: Available exclusively through Avon Representatives.

To locate an Avon Representative call 1800-FOR-AVON or visit www.avon.com.

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