hm online screenshotNEW YORK, Aug 1, 2013/ — Launching its U.S. e-commerce site today, trendy retailer H&M is now available in all 50 states. Along with close to 300 stores, H&M fans in the U.S. will now have twenty-four hour access to the best of H&M fashion and home collections via their computers, smartphones, and tablets.

H&M’s Shop Online will offer the same collections as in-store, giving customers access to a wide range of clothing and accessories including ladies, men’s, teens, plus-size and the complete children’s line.

There will also be additional sizes and exclusive “online-only” items available all year-round. Plus, the upcoming Isabel Marant for H&M collection will be the first H&M collaboration available online in the US.

H&M’s Shop Online launch will also debut H&M Home, available exclusively online. The much anticipated Home collection brings H&M’s sense of fashion and fun to interiors with a seasonal selection of products for every room in your home.

To mark the arrival of Shop Online, H&M will partner with top bloggers across the nation, one representing each state through a user-generated contest titled, “50 States of Fashion“.

This nationwide contest will serve as a creative call to action for all fashion-loving H&M fans. The bloggers will ask their readers to tag their personally curated looks from their purchase on Instagram, enlisting themselves into the search for America’s top H&M look.

To further highlight the arrival of e-commerce, H&M will offer exclusive online pre-shopping of its Paris Show Collection. In celebration of Shop Online, H&M will open a pop-up shop on August 22nd in the heart of New York City’s Meatpacking District. The pop-up shop will feature the Paris Show Collection, a Try-On Lab, and a virtual check-out system where customers can make purchases via iPads.


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