DALLAS, Aug 29, 2013/ — BCBG which stands for “bon chic, bon genre” (good style, good attitude) acquires another meaning, “BE CHIC BY GIVING” with the launch of the charity initiative of the same name.
Being launched in partnership with the charitable organization, Fashion Delivers, the BCBGMAXAZRIA Group is connecting directly with five regionalized charities that have a history of exemplary work with women’s empowerment:
- Shelter Partnership, Los Angeles, CA
- Caring for Others, Atlanta, GA
- Connections, Evanston, IL
- Women in Need (W.I.N), New York City, NY
- Women on the Rise, Montreal, Canada
The three-day BE CHIC BY GIVING event will take place in all BCBGMAXAZRIA U.S. Retail boutiques and select BCBGMAXAZRIA Canada Retail boutiques from Thursday, September 5th to Saturday, September 7th, 2013.
On the first day of the event, customers are invited to visit any Retail boutique to enjoy a glass of champagne. Customers will be empowered to make a purchase and make a difference.
Throughout the event, for every apparel item purchased, BCBGMAXAZRIA will donate one item to a regionalized charity supporting women’s empowerment. Donations will be made based on the clothing that is needed most by each regional charity and the women they serve.