LOS ANGELES, Aug. 29, 2013 /— “Dancing with the Stars” has a new partner, Stila Cosmetics. The famed makeup brand has created the “Stars Collection,” a limited edition beauty offering inspired by the make-up used behind-the-scenes on the hit ABC competition show.

Premiering Monday, September 16 on ABC (Mondays, 8:00-10:00 PM, ET/PT), “Dancing With The Stars is entering its 17th season.

Hosted by Tom Bergeron (“America’s Funniest Home Videos”) and Brooke Burke-Charvet (“Dancing with the Stars” Season 7 Champion), “Dancing with the Stars” is the hit series in which celebrities perform choreographed dance routines judged by renowned ballroom judge Len Goodman and dancer/choreographers Bruno Tonioli and Carrie Ann Inaba.

At the end of each exciting episode, the judges’ scores combined with viewers’ votes, determines who gets eliminated each week.

The Stila Dancing with the Stars Collection will include:

Live. Love Dance. Sets – $39 each:
Four makeup sets inspired by dance styles including the Samba, Tango, Freestyle and Cha-Cha. All sets include one palette with a universally flattering cheek color and seven eye shadow shades. The sets also include Stay All Day® 10-in-1 HD Illuminating Beauty Balm, a Smudge Stick Waterproof Eye Liner, and a deluxe Stay All Day® Liquid Lipstick.
Powder Blush, in one universal shade – $16 each
Illuminating Powder, an all over shimmer powder – $16 each
Bronzing Powder – $16 each
Makeup Bag with Star Mirror – $20 each

The launch will be supported through promotions, including dedicated in-store displays at over 500 ULTA Beauty locations, retail events, public relations and social media activations, ULTA Beauty catalog advertising, and a gift-with-purchase promotion, which will begin 9/8 and run through 9/28.

Customers can also enter the Live. Love. Dance Sweepstakes. Hosted by ULTA Beauty, two lucky winners and their guests will have the chance to attend the live finale of ABC’s “Dancing with the Stars.” To enter the contest, visit beginning 9/8 through 9/30.

The Stila Dancing with the Stars Collection will be sold exclusively at ULTA Beauty stores nationwide and at beginning September 1st.

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