LONDON, Oct 22, 2013/ — The House of Chloe is based in Paris, the book publisher Rizzoli is based in New York. Yet, the celebration of the launch of the book, “Chloe: Attitudes” was held in London!
No, the decision was not made because London is in between Paris and New York. Probably, it is more of
Clare Waight Keller, the current Creative Director of Chloe being British and the author of the book Sarah Mower is also British.
Nevertheless, no one can say that the Brits do not know how to party because last Thursday, October 17, 2013, at the new Serpentine Sackler Gallery in Hyde Park London’s fashion whose who were there to toast the new tome.
Clare Waight Keller, Sarah Mower and Marc Ascoli, who was at the creative helm of the book, played hosts to Damien Hirst, Pixie Geldof, Eliza Doolittle, Lianne La Havas, Valentine Fillol-Cordier, Jenna Coleman, Bonnie Chen, Elizabeth von Guttman, Sophia Hesketh, Emilia Wickstead, Alexander Lewis, Lou Hayter, Mimi Xu, Caroline Rush, Julia Sarr-Jamois, Elizabeth von Thurn und Taxis, Lara Mullen, Leomie Anderson, Hannah Holman, Adrian Villar Rojas, Agnes Gund, Klaus Biesenbach, Julia Peyton Jones, Hans Ulrich Obrist, and Geoffroy de la Bourdonnaye.
Already hailed as the definitive chronicler of the rise of the fashion house Chloé, the book “Chloe Attitudes” expresses the modernity and dynamic of the Maison Chloe throughout the years.
As already mentioned, the text is by Sarah Mower, creative direction is by Marc Ascoli and with stunning photographs by Jeanloup Sieff, Helmut Newton, Guy Bourdin, Deborah Turbeville and Patrick Demarchelier.