NEW YORK, May 8, 2014/ — Named about Salvatore Ferragamo’s daughter, Fiamma, the new handbag collection from the maison’s Creative Director Massimiliano Giornetti, draws inspiration from the different female generations of the Ferragamo family and their enduring influence on the House today.
Already being hailed as a masterpiece of leather craft, Fiamma is living up to its namesake legacy. The late Fiamma Ferragamo was the house’s leather accessories and shoe designer for almost 40 years. She founded the iconic Vara line.
And in honor of Fiamma, Massimiliano Giornetti created a namesake handbag with an ultra-sophisticated design and unique construction that reflects the inherent DNA of Ferragamo’s legacy.
THE PROJECT
In May 2014, FIAMMA will launch in New York at a global event to celebrate the second chapter of L’Icona, the birth of a Ferragamo house icon, with a short film and interview series featuring a fascinating cast of international families and their female generations including Sydney and Anika Poitier of Los Angeles, Princess Patricia and Princess Melusine Ruspoli of Rome, Flora Zeta Cheong-Leen and Claudine Ying of Hong Kong, Hanayo and Tenko Nakajima of Tokyo, Helena Bordon, Luciana and Marcella Tranchesi of Sao Paulo, Stella, Lola and Jacqueline Schnabel of New York and Mariel and Langley Fox Hemingway of Los Angeles.
THE HANDBAG
The FIAMMA handbag collection showcases the House’s classic heritage alongside new playful styles for the next generation.
The semi-circular top handle, designed in a range of five variant sizes, incorporates a functional pocket fastened with a lock that recalls the Gancio, the eternal symbol of Ferragamo’s history and dedication to modern design and luxurious craftsmanship.
A combination of undeterred quality and functionality translates into a rich series of luxe details: top-stitched ribbed handles, double zip hardware closure, removable adjustable shoulder strap and elegant satin lining.
Ferragamo will also premiere a special collection of miniature styles, a range of limited edition variants that highlight precious mixed materials including: fringe embroidered nappa, two-tone fox fur hand stitched onto aged snakeskin, tweed with degrade Swarovski crystals held by lizard skin handles, and calfskin with opulent stingray details.
The colour palette favours autumnal browns – Cocoa, Black, Moss and Rosewood – as well as seasonal shades such as Plum, Atlantic, Grape, and the lighter touch of New Bisque, while the refined finish lends the metal accessories a golden shimmer.
At the FW 2014 Show in Milan, FIAMMA’s first runway incarnation was unveiled, focusing on exclusive exotics–black crocodile, the combination of pony hair and calfskin, and the sensual softness of palmellato buffed calfskin, complimented by an indulgent silk lining resurrecting an archival foulard print from the 1970’s and polished gold hardware handles.
Salvatore Ferragamo once again underlines the storied House’s inimitable style and interpretation of modern luxury with FIAMMA.
The medium ivory calf leather Fiamma bag (photo at left) retails for $2,250. Available at Salvatore Ferragamo boutique nationwide and www.ferragamo.com/fiamma
