NEW YORK, July 11, 2014/ FW/ — Entitled ‘#Back2Kipling Campaign Launch’, Kipling, the international handbag, travel and accessories brand officially launched their #Back2Kipling Campaign with Youtube darling Megan Nicole last night in New York City.
!["Megan Nicole at the #Back2Kipling Campaign Launch"](https://www.fashionwindows.net/images/2014/07/Megan-Nicole-with-Kipling-575x382.jpg)
The rising pop star hosted the kick off event at The Old School by performing an acoustic set of her top hits in a classroom space that unveiled images from the campaign along with the newest back-to-school products in playful prints and lightweight functionality.
“Kipling always had an energetic vibe that I was excited to bring with me to school. The patterns are fresh and unique, which is what I look for in back-to-school style,” expresses Megan Nicole.
Inspired by the tropics with a color palette consisting of deep jewel tones and lively tribal prints, the Back-to-School Collection has something for everyone with a range of backpacks, totes, cross-bodies, luggage, and accessories in Kipling’s signature, crinkle nylon.
“The Back-to-School season is one of the most exciting and important times of the year for us,” says President of Kipling North America, Julie Dimperio. “Individual style, a vibrant personality and creative vision are what captivated us about Megan Nicole. We couldn’t be happier to introduce Megan as the face of our #Back2Kipling Campaign.”
The Kipling Back-to-School Collection is now available on Kipling-USA.com, in select Macy’s department stores and authorized Kipling retailers nationwide, and in Kipling full- price retail stores: Aventura, FL; Doral, FL; Honolulu, HI; Beverly Hills, CA and San Juan, PR.
[DARBY RADCLIFF]