NEW YORK, July 11, 2014/ FW/ — Entitled ‘#Back2Kipling Campaign Launch’, Kipling, the international handbag, travel and accessories brand officially launched their #Back2Kipling Campaign with Youtube darling Megan Nicole last night in New York City.
The rising pop star hosted the kick off event at The Old School by performing an acoustic set of her top hits in a classroom space that unveiled images from the campaign along with the newest back-to-school products in playful prints and lightweight functionality.
“Kipling always had an energetic vibe that I was excited to bring with me to school. The patterns are fresh and unique, which is what I look for in back-to-school style,” expresses Megan Nicole.
Inspired by the tropics with a color palette consisting of deep jewel tones and lively tribal prints, the Back-to-School Collection has something for everyone with a range of backpacks, totes, cross-bodies, luggage, and accessories in Kipling’s signature, crinkle nylon.
“The Back-to-School season is one of the most exciting and important times of the year for us,” says President of Kipling North America, Julie Dimperio. “Individual style, a vibrant personality and creative vision are what captivated us about Megan Nicole. We couldn’t be happier to introduce Megan as the face of our #Back2Kipling Campaign.”
The Kipling Back-to-School Collection is now available on Kipling-USA.com, in select Macy’s department stores and authorized Kipling retailers nationwide, and in Kipling full- price retail stores: Aventura, FL; Doral, FL; Honolulu, HI; Beverly Hills, CA and San Juan, PR.