New York News

#Back2Kipling Campaign Launch

NEW YORK, July 11, 2014/ FW/ — Entitled ‘#Back2Kipling Campaign Launch’, Kipling, the international handbag, travel and accessories brand officially launched their #Back2Kipling Campaign with Youtube darling Megan Nicole last night in New York City.

"Megan Nicole at the #Back2Kipling Campaign Launch"

“Megan Nicole at the #Back2Kipling Campaign Launch”

The rising pop star hosted the kick off event at The Old School by performing an acoustic set of her top hits in a classroom space that unveiled images from the campaign along with the newest back-to-school products in playful prints and lightweight functionality.

“Kipling always had an energetic vibe that I was excited to bring with me to school. The patterns are fresh and unique, which is what I look for in back-to-school style,” expresses Megan Nicole.

Inspired by the tropics with a color palette consisting of deep jewel tones and lively tribal prints, the Back-to-School Collection has something for everyone with a range of backpacks, totes, cross-bodies, luggage, and accessories in Kipling’s signature, crinkle nylon.

“The Back-to-School season is one of the most exciting and important times of the year for us,” says President of Kipling North America, Julie Dimperio. “Individual style, a vibrant personality and creative vision are what captivated us about Megan Nicole. We couldn’t be happier to introduce Megan as the face of our #Back2Kipling Campaign.”

The Kipling Back-to-School Collection is now available on Kipling-USA.com, in select Macy’s department stores and authorized Kipling retailers nationwide, and in Kipling full- price retail stores: Aventura, FL; Doral, FL; Honolulu, HI; Beverly Hills, CA and San Juan, PR.

[DARBY RADCLIFF]

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.