Fashion News

Missoni for Target Australia Collection Launches

MISSONI Installation Bondi BeachSYDNEY, Oct 6, 2014/ — Surprising the locals early this morning, Angela Missoni, Creative Director at Missoni unveiled a gigantic lounge chair (6 meters high) to mark the launch of the Missoni for Target Australia Collection.

Reflecting the spirit of summer, fun and color, the chair which is covered in a pattern from the Target/Missoni collaboration is located on the famous Bondi Beach in Sydney and is complemented by beach umbrellas, pillows and loungers in Missoni for Target fabrics.

The installation instantly became a veritable beach club that can be used by city dwellers on this festive long weekend.

This follows the exclusive cocktail party that was held at the celebrated Icebergs Restaurant at Bondi Beach, where Missoni and Target welcomed guests allowing them to experience the all-encompassing Missoni for Target lifestyle; The walls, candles and other details were decorated with the iconic patterns, with projections of floating shapes in the restaurant’s swimming pool and a live performance by Asta.

Melbourne is next to be graced with Missoni for Target: Wednesday, 8 October 2014, sees Target on Chapel Street opening its doors at 8:00 a.m. Set to be the biggest launch in Australia, the whole store will be entirely and uniquely decorated with Missoni for Target products and photos from the ad campaign.

The collection will go on sale simultaneously across 60 stores in Australia as well as online at: www.target.com.au/missoni.

The Missonis at BONDI Beach Australia

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