Titled “Record Riot”, the multi-media campaign starring platinum-selling artist and actress, Zendaya will debut in February issues of fashion and lifestyle magazines, as well as online, outdoor, in-store and in Macy’s marketing collateral.
“Zendaya personifies the Material Girl, she loves to have fun and is constantly experimenting with trends,” Madonna and Lola said. “Her daring personal style and high energy made her the perfect face for our new collection,” they continued.
“Shooting this campaign was so much fun! I love the new Material Girl collection, it’s all about bold pieces that you can mix and match,” commented Zendaya. “All of the looks are girly with a little bit of tough edge to it, very much like my own style!”
Outfitted in Material Girl’s new Active collection and the Spring apparel and footwear collections, Zendaya is captured in a sequence of upbeat shots taken on location at the famed Bleecker Street Music store in New York City’s West Village neighborhood. The actress, who danced around the hip record store listening to beats from Madonna to Michael Jackson, scoped out the eclectic record selection while shooting the campaign.
Zendaya, one of Hollywood’s youngest triple threats, is a multi-talented actress, producer and Hollywood Records platinum-selling artist. Her first single, “Replay” was certified platinum after selling 1 million copies in the U.S this January.
Most recently, she is the star and co-producer of the Disney Channel’s live-action spy comedy “K.C.Undercover.” She also starred in this past summer’s hit, “Zapped.” Among her many successful projects, these accomplishments follow her meteoric rise as a star of the series, “Shake It Up!” that launched her to stardom.
Material Girl is a fast-fashion junior collection inspired and designed in collaboration with Madonna and her daughter Lola. Material Girl launched in 2010 exclusively at Macy’s in the United States.