With the mantra, “I would rather be tanning” MAISON the FAUX showed New York Fashion Week a FAUXmosapien filled world on September 8, 2017.
During the show of the Dutch fictional fashion house, all of the models joined into a FAUX ritual. A ritual in which they surrendered themselves to the false promise of a new and better world.
During this ritual, models were baptized from a water dispenser, christening them as “FAUXmosapiens”, before entering vertical, incubator-like tanning beds. We posed the question; “Why and who do you choose to follow?”
In a world that (still) struggles to see us all as individual human beings, MAISON the FAUX offers an alternate world; the FAUXmosapien world. An evolved world in which everyone can be themselves and let go of beauty ideals and trends.………. Do we sound convincing?
The Spring/Summer 2018 humanwear collection was all about joining, mixing, combining strict borders and patterns into an eclectic diverse image. Mermaid dresses in striped tulle, multicolored statement coats, sunsets and globes, copy/paste denim and leather silhouettes, red plastic disposable bags and stripes, stripes, stripes and stripes. The color pallet was defined by graphic contrasts and pastels.
As the show closed, the designers wore trench coats saying “I would rather be tanning,” as the show came full circle.
The founder of FashionWindows, Mari Davis began her career as a software developer but a twist of fate brought her to the fashion world. Mari is currently the Editor-in-Chief of FashionWindows. Contact Mari Davis at email@example.com