NEW YORK FASHION WEEK / — Tapping into the current supernatural zeitgeist, Coach’s Creative Director Stuart Vevers created a catwalk in the woods, complete with TV sets receiving nothing but snow! Actually, the show was held at Basketball City in New York City on February 13th. But, the stage set felt so real that it was as if you are truly in the woods.

With the atmosphere set, Vevers then sent out a collection with a spectral charm. Goth and supernatural toughness made for a twisted, dark romance. Exploring the tension between New York City and the American Southwest, nature transposed to the urban created a new vocabulary.

Dresses had a gossamer-like movement. Jagged edges and mystical symbols alluded to something subversive. Whipstitching, thorny roses, found objects and feathers. Bandana prints and devoré alongside hoodies dripping with leathercraft.

Mr. Vevers presented his latest collection to an audience that included actress, singer and current face of the brand, Selena Gomez; Storm Reid; Sasha Lane; Vic Mensa; Joey Bada$$; Goldlink; Kiko Mizuhara; Poppy; Tommy Dorfman; Petra Collins; Winnie Harlow; as well as key editors, stylists, retailers and influencers.

The collection introduced Coach’s Dreamer bag, an elegant and effortless style inspired by romantics and the endless possibilities of New York City. The three-compartment satchel in glovetanned leather features modern hardware and three bag charms, and is available for purchase beginning today on, select Coach stores and Neiman Marcus for a limited time only.

On the pier just outside the venue, guests enjoyed a live art installation courtesy of Secret Walls. Six graffiti artists interpreted the iconic Coach Signature logo print, exploring the brand’s codes in unique and unexpected ways.

Photos courtesy of COACH


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