Earlier this year during Men’s Fall Winter 2019-20, for the first time Fendi debuted their iconic Baguette in several men’s versions on the catwalk.

The brand’s iconic bag, originally launched in 1997 by Silvia Venturini Fendi, was reimagined in different styles, materials and sizes to fit to conform to the flexible borders of modern-day menswear. Today launches the digital campaign featuring a group of influencers friends including Marc ForneLeo Mandella and Nasir Dean as they are shot sporting different versions of the Baguette while decked out in their FENDI wardrobe.

The Baguette has been featured in three different sizes including mini, regular and maxi and is crafted in different materials such a Croco, mink and Selleria leather. An additional feature is although it may be a classic Baguette, thanks to the flexibility of its straps it can be worn in several ways, from crossbody to hand-carried or even as a belt bag.

The Fendi Baguette will be available in FENDI boutiques worldwide and online starting from mid-July.

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