Following the creations of its users, who dressed up their avatars with items from Prada, Supreme e Louis Vuitton, Animal Crossing: New Horizons has hosted its first official digital fashion weekReference Festival, a Berlin fashion festival, chose the Nintendo videogame to stage a virtual fashion show with clothes inspired by Loewe, Prada and many others.

The show was curated by stylist and 032c fashion director Marc Goehring along with photographer Kara Chung, who’s already famous for her Instagram account @animalcrossingfashionarchive where she collects the best outfits seen on the videogame, and consists in a 3-minutes long video with the soundtrack of Michel Gaubert. Exception made for the lack of the “physical” part of the event, the differences with the traditional fashion shows are really minimal. This decision confirms the trend already suggested by many fashion institutions that chose the web and its platforms to “save” the fashion industry from the consequences of the COVID-19 emergency.

Following the creations of its users, who dressed up their avatars with items from Prada, Supreme e Louis Vuitton, Animal Crossing: New Horizons has hosted its first official digital fashion weekReference Festival, a Berlin fashion festival, chose the Nintendo videogame to stage a virtual fashion show with clothes inspired by Loewe, Prada and many others.

The show was curated by stylist and 032c fashion director Marc Goehring along with photographer Kara Chung, who’s already famous for her Instagram account @animalcrossingfashionarchive where she collects the best outfits seen on the videogame, and consists in a 3-minutes long video with the soundtrack of Michel Gaubert. Exception made for the lack of the “physical” part of the event, the differences with the traditional fashion shows are really minimal. This decision confirms the trend already suggested by many fashion institutions that chose the web and its platforms to “save” the fashion industry from the consequences of the COVID-19 emergency.

Marc Jacobs was not the only one to show some interest in the new opportunities offered by the digital world. While Instagram put together a real “ABC” with the instructions to host fashion weeks on its platforms, many others already chose the worldwide web as a valid alternative: Shangai Fashion Week and Tokyo’s Rakuten Fashion Week were the first entirely digital fashion weeks, followed by the Fashion Unites fashion show by Carine Roitfeld on YouTube and by the live stream A Moment with the Met hosted by Anna Wintour.

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