The inspirations from the (virtual) catwalks
42 brands, 21 Italian and international emerging names. The first (and probably only) Milan Digital Fashion Week, during which SS21 Men’s and 2021 Resort collections were presented simultaneously, is over.
This unusual format marked by health restrictions and the pending crisis ended with Gucci’s Epilogue, which brought the audience back to the 70s, among hippies and flower power. While Alessandro Michele turned back time, the other designers were inspired by the journey, real, inner or meant as a return to life, to light-heartedness.
Dolce & Gabbana, as many Italians will do this summer, have recently celebrated the beauties of the Bel Paese, in particular, the hotel Parco dei Principi in Sorrento which, designed by Gio Ponti in 1960, is famous worldwide for the 1960s ceramics with sea colours and prints of neoclassical statues kept in its park.
Etro, like Emilio Salgari who imagined his exotic stories while staying at home, brings to the catwalk a collection born during the lockdown and made up of explorers wearing suits printed with tigers and jungle.
At Sunnei a virtual video shows us how our avatars will dress on Animal Crossing or The Sims, games that are conquering an increasingly major role in contemporary fashion; while at MSGM Massimo Giorgetti starts from the cult novel Fluo: Storie di Giovani a Riccione by Isabella Santacroce and from the works of Seth Armstrong to tell a sunny, happy, easy season that makes you forget the anxieties of the past months.
Among videos, lookbooks, some runways show and a great desire to travel.
Milan Digital Fashion Week’s experiment is ambiguous and boring, as if it were incomplete or, maybe, it’s just the beginning of a transformation for the fashion industry that has yet to be perfected.