The brand hopes to involve other big names in the fashion industry in the initiative
Burberry‘s hope is to involve other giants of the fashion industry, giving support in the initiative to other names and brands that can help young emerging talents. “Giving the necessary resources in a sustainable way to the next generation of talents in our country will bring their creativity to life,” said Pam Batty, Vice President Corporate Responsibility at Burberry. “We can’t wait to see the impact of our donations on institutions and students, we hope this is the beginning of a great initiative that can support these communities, today and tomorrow.”
The move of the brand makes up a broader plan towards sustainability, a program started almost two years ago, when Burberry was accused of burning unsold bags, perfumes and other garments worth about 90 million pounds. A step towards sustainable fashion without excesses, therefore, embracing a philosophy renewed during the pandemic crisis that deeply changed the fashion world.