NEW YORK, Jul 30, 2010 / FW/ — Well-known for its pursuit of the “suit’s perfect form”, Italian label Uman has landed on the Atlantic and Pacific shores via Barneys New York in Manhattan and San Francisco locations.
Commenting on this exciting new addition to Barneys New York menswear offering, Tom Kalenderian, Vice President of Menswear said, “Uman is a well-thought-through estimation of what Umberto Angeloni wants to offer to the menswear industry. His perception is very philosophical. We’re selling suits, but we’re also selling culture. He believes real people make the spirit of a brand.”
Founded by Umberto Angeloni, Uman is a new concept in Men’s style. The target is the New Man, who complies with the rules of elegance, however with a broader cultural approach and a higher ethical and social concern.
Defining the “perfect form” as the silhouette that best defines and enhances the masculine body and its proportions, Uman will review, re-evaluate or revolutionize, as needed, all the assumptions, rules, rituals, and processes that have been at the basis of the fashion and clothing industry up to now.
Uman is founded on the logic and strategic process of innovation at an optimal cost; this means providing exceptional utility – combined with strategic pricing—to achieve a compelling development in value for the client. Uman seeks to build a community of like-minded individuals who share the same values, vision and drives.
In his mission to capture the essence of the modern, global, self-made man, Mr. Angeloni approached Alvanon, owners of the largest database of consumer body measurements in the world, and the acknowledged industry expert on all matters related to sizing and fit.
This data and analysis were critical in helping Uman execute its design vision and achieve the optimum aplomb and aesthetic for this sophisticated, knowledgeable and discerning man. Considerations included, among other factors, his age, his locales, his interests, and his lifestyle.
Matched with Mr. Angeloni’s deep psychographic understanding of this man, and his sartorial vision, Uman quickly progressed from concept to reality.
BARNEYS NEW YORK Madison Avenue
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BARNEYS NEW YORK San Francisco
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San Francisco, CA 94108
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TEL: 415.268.3500
FAX: 212.450.8489
info-sanfrancisco@barneys.com
