DALLAS, Feb 5, 2013 /— We know Adam Levine best as the front man of Maroon 5. He became a household name when he became a judge on The Voice’. This February Adam Levine joins the ranks of celebrities who has a signature perfume.
Levine has teamed up with ID Perfumes to develop his signature scent. “Both fragrances were shaped by Adam’s discerning nose, while the bottles and packaging reflect his particular aesthetic sensibilities.
This debut fragrance collection is everything a signature scent should be: both a portrait and extension of the brand itself. ‘Adam Levine’ for men and women is confident, deeply seductive, and timeless,” said chairman and C.E.O. of ID Perfumes, Ilia Lekach.
The fragrances will be sold in 1.0, 1.7, and 3.4 fl. oz. sizes at suggested retail prices of $35, $45, and $65, respectively. Gift sets and ancillary products will be released seasonally. The line will be available at Macy’s and Macys.com in the US. It will also be available at Shopper’s Drug Mart in Canada, with plans for increased distribution both domestically and internationally throughout the year.
To celebrate the fragrance launch and meet fans, Adam Levine will appear at Macy’s Century City in Los Angeles on Thursday, February 7 th and Macy’s Herald Square in New York on Friday, February 15th.
