Called the “1D+OD LIVE. LOVE. MOVE Together Against Bullying” , the 1D/OD alliance will feature a collection of limited edition back-to-school products, exclusively sold at Office Depot. A portion of the proceeds will be used to fund an anti-bullying educational program to encourage kinder behavior among students.
This message will be also supported by an integrated marketing campaign that includes an anti-bullying message from One Direction, which will be broadcast on television and at their concerts, as well as print and digital advertising, online and social media activations.
Hopefully, the voices of Niall, Harry, Zayn, Louis, and Liam will be heard and make the difference.