SAN FRANCISCO, Mar 22, 2001/ — If you’ve got it, flaunt it. This celebrity philosophy is building momentum with hipsters across America sporting sexy, mid-drift revealing Superlows, the latest jeans from the Levi’s® brand. Perfect for spring, these extra low-slung, trim-fit, hip-hugging jeans are as comfortable as your old favorites but hot enough to wear out on the town for a confident, sexy look.
Customized Levi’s® Superlows were spotted on Jennifer Lopez on her pre-Super Bowl TRL performance on MTV in January. Her jeans were studded and bedazzled with colorful crystals spelling out her popular nickname, “J. Lo.” Levi’s Superlows are also a favorite of Christina Aguilera, Mary J. Blige, and Sex and The City’s Sarah Jessica Parker and Kristen Davis, to name a few.
“Superlow jeans are the perfect combination of a slimming, sexy and feminine fit with the comfort, ease and versatility of our favorite fabric, denim,” said Maggie Winkel, who leads the women’s product development team in San Francisco.
Levi’s® Superlows first hit the stores during the holiday 2000 season, and now explode onto the scene for spring, the perfect time to start shedding those winter clothing layers and show a little skin. Spring offers Superlows in the 502, a button fly (4 /34 inches) and straight leg style and the 518, a zipper fly (3 1/4 inches) and boot cut silhouette in a host of finishes, including dark stone wash, faded light (bleached), dark worn-in and super light damaged.
“If anyone knows jeans, it’s Levi’s, and they’re delivering fresh ideas that are changing the denim landscape,” said Elizabeth Kiester, market director at Jane magazine.” Styles like Levi’s Superlow are quickly becoming all the rage with young women. And with new styles, finishes and customization, these jeans have the power to make an individual fashion statement like no other.”
Levi’s® Superlow items are available at a variety of retailers, from specialty to department stores. Depending on fabrication and finish, suggested retail prices range from $48 to $80. For more information on where-to-buy, call 1.800.USA.LEVI or log on to Levi.com.
Levi Strauss created the world’s first pair of jeans in 1873. Today, the Levi’s® brand is the number one jeans brand in the world.