Rogan for Target
Rogan for Target

NEW YORK, Apr 16, 2008 / — New York City-based designer Rogan Gregory has successfully brought a powerful environmentally conscious voice to fashion. With a design sensibility that focuses on construction, pattern, shape and a devotion to Earth-sensitive materials, Gregory has acquired a cult following among fashion fanatics globally.

Gregory launched his eponymous collection of men’s and women’s premium denim and apparel in 2001. The line embodies the designer’s cool, avant-garde street style and allows Gregory to channel his fascination with sustainable fabrications.

Gregory went on to create Loomstate an environmentally conscious collection, made entirely from organic cotton and sustainable fibers. In November 2007, Gregory won the prestigious CDFA/Vogue Fashion Fund award.

“I am gratified to extend the sustainable message behind my own line to a broader audience,” says Gregory. “My Target collection will show women that beautifully designed, affordable alluring clothing can also be environmentally friendly.”

The Rogan for Target Collection hits Target stores nationwide and online at on May 18, 2008

Photos courtesy of Target