NEW YORK, May 4, 2008 / FW/ — Miley Cyrus’ scandalette did not hurt the teen star at all. With her mother Trish Cyrus and several celebrity mother and daughter teams that include Hayden Panettiere and her mother Lesley Panettiere, have joined Swarovski to support breast cancer survivors by designing yoga bags for auction.
Benefiting the Libby Ross Foundation that helps empower women battling breast cancer through the charity’s yoga program, a group of creative celebrities, including three mother daughter teams has joined the cause to raise funds for this unique program.
Celebrities including Susan Sarandon and her daughter Eva Amurri, Miley Cyrus and her mother Trish Cyrus, Hayden Panettiere and her mother Lesley Panettiere, Courtney Cox Arquette, Martina McBride, Lisa Rinna, Patricia Arquette, Kim Raver, Leah Remini, Ali Landry, Brooke Burke, Nancy O’Dell, Hoda Kotb, Debi Mazar, Cheryl Hines, and Melora Hardin all decorated yoga bags with Swarovski jewels.
Their creations will be listed on eBay with eBay Giving Works, the dedicated program for charity listings, from May 5-15, 2008 at (www.ebay.com/swarovski) and auctioned off. Proceeds will benefit The Libby Ross Foundation.
In addition to hosting this special Mother’s Day auction, Swarovski will donate $75,000 to The Libby Ross Foundation OM Yoga Program from the sales of its pink ribbon charm and pink heart necklace.
This brings Swarovski’s total donation to date to $135,000. Both products are available at Swarovski Gallery stores nationwide, through authorized Swarovski retailers and at www.swarovski.com. For local stores, please call 1-800-426-3088.