Rogan Gregory at Barneys Beverly Hills
Rogan Gregory at Barneys Beverly Hills

LOS ANGELES, May 17, 2008 / FW/ — Thursday night, the stars of Hollywood joined eco-conscious Rogan Gregory (photo left) at Barneys New York in Beverly Hills to celebrate the launch of the Rogan for Target Collection that features certified organic offerings.

The luxury retailer opened space on its 3rd floor to showcase the complete Rogan for Target collection which includes over 60 styles inspired by the designer’s cool, avant-garde street style and incorporates natural fibers.

Affordably prices from $14.99 – $44.99, the collection incorporates 100% organic cotton and natural fibers in a variety of eco-friendly wardrobe staples including loose tanks, wrap dresses and hoodies. Using nature’s own beauty as inspiration for patterns and colors, the collection exudes a beach safari vibe.

Photo by Michael Williams/Startraks, courtesy of Target

The Rogan brand, which has an international following, will launch this exclusive collection for Target in stores and online nationwide on May 18.