MILAN, June 28, 2008/ FW/ — Merging all the colors of the rainbow into one, Malo’s Spring Summer 2009 collection performance was all white. The pure color is often overlooked for all its innate qualities, not only white not colorless but it’s so colorful that it is literally light.
The reality that something looks so simple but is in fact quite in depth and complicated is exactly what Malo looked at when designing their Spring Summer collection.
Using the Polo as a canvas Malo played with the white, by using the color in 12 different designs that blended shades, material, and cuts. The result is a beautiful collection that at first glance looks quite simple but in fact, like the color white, has so much more to offer.
The Polo is the perfect iconic piece for Malo to have chosen for the season. As the lines between formalwear and sportswear become ever thinner, the Polo, becomes the obvious classical answer. Malo see’s the potential of the piece as something sporty, classy and elegant all at the same time and thus chose the Polo as the backbone to the collection.
Paying attention to details everything from yarn to weave is considered and the result is some of the highest quality knits in modern, yet classic, designs. Silk, cashmere, cotton and linen were the fabrics used to make up the collection but the way Malo works with them every piece of material is exquisite and ethereal. With over 300 hundred people working on production and development Malo is able to come up with techniques and processes that make their material uniquely precious.
For the Malo Spring Summer collection they used all their newest techniques to produce ultra fine cashmere and cashmere blends. While material was a large part of the collection cut and design also played a big role. Sleeves were either short or long but fits and collar shapes ranged. From slim fitted to loose and relaxed or very small to elongated. The purity of white allows basic rules to be broken with out affecting the unity of the collection.
Malo’s 12 versions of the Polo may all be one color but what lies within that color is so much more.
Photos by LISA HELM
Milan Menswear Spring 2009