NEW YORK, Jul 12, 2008 / FW/ — With a special performance by select cast members of the Tony Awards winning Best Musical ‘In The Heights’, Puig USA and Antonio Banderas launched the latest scent of the Antonio Banderas Seductive Fragrances, Blue Seduction for Women.
The launch of Blue Seduction also marked the beginning of a charitable partnership between PUIG, Antonio Banderas and Broadway Cares/ Equity Fights AIDS. For every gift set of Blue Seduction for Women sold during the 2009 holiday season, Antonio Banderas Seductive Fragrances will donate one dollar to Broadway Cares/ Equity Fights AIDS.
“I am committed to the arts so it is wonderful to have Broadway Cares/Equity Fights AIDS and In The Heights as part of this launch and partnership,” said Banderas. “I’m proud to partner with Broadway Cares/ Equity Fights AIDS, who supports many organizations for children and at-risk youth with educational programs, as well as social service programs for people affected by HIV/AIDS.”
Broadway Cares/Equity Fights AIDS supports social service programs across the country, which provide treatment and services for people affected by HIV/AIDS. Broadway Cares/ Equity Fights AIDS works hard to ensure that the money raised is spent carefully and wisely, on programs where funds can have the maximum possible impact.