Janet Jackson and Bruno Schiavi Launch Pleasure Principle
Janet Jackson and Bruno Schiavi Launch Pleasure Principle

LOS ANGELES, Aug 31, 2008 / FW/ — Madonna is not alone in putting fashion high on the list of elements for a world tour. Janet Jackson, before embarking for her ‘Discipline’ world tour launched ‘Pleasure Principle,’ a lingerie line created in collaboration with Australian designer Bruno Schiavi.

The brand, whose name was inspired by Janet’s 1987 global hit ‘Pleasure Principle’, is expected to hit stores as early as November 2008 across America, with Australia, Japan and Europe to follow.

“The collection has been carefully created with some of the finest laces from around the world. You will see a lot of satin and lace combined and rich colors such as burgundy and beige, silver and peach as well as your classic black and white,” Janet reveals.

Comments designer Bruno Schiavi, “Janet and I wanted to create a collection that empowers women and that makes women feel sexy, flirtatious and provocative. We wanted to make sure we captured the essence of all Janet’s favorite colors, laces and making sure that we stay true to who she is and what she loves.”

The first collection of Pleasure Principle offers 14 designs across a combination of bra styles from balconettes, demi cups to full coverage. Sizes will range from a 32A to 44G.


Photo courtesy of Bruno Schiavi

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