LOS ANGELES, Sep 21, 2008 / FW/ — A century old and still as stunning as ever! Max Factor, the iconic cosmetics company is turning 100 years old in 2009 and for its centennial, supermodel Gisele Bundchen had been named its spokesperson.
Gisele’s role as the newest MAX Factor face represents an exciting new expression of the brand’s long-standing heritage of putting modern, fashion-forward makeup looks within reach for all women with its line of professional quality products.
“MAX Factor is a brand that has touched some of the most glamorous faces in the world for the last 100 years,” commented Gisele Bündchen.
“But more than that, I love that this was the original brand to make that professional artistry and glamour available to everyday women, and I’m honored to work with MAX Factor in continuing that great tradition,” Gisele added.
Under her role as Max Factor spokesperson, Gisele will promote the brand across multiple marketing vehicles, including print, public relations, in-store and interactive.
She will also headline the Lipfinity Lip Collection and ColorGenius Face Collection campaigns. For the whole of 2009, Gisele will continue to showcase MAX Factor’s professional artistry and products in a series of new product introductions throughout the brand’s centennial year.
Considered the father of modern make-up, Max Factor revolutionized the concept of beauty 100 years ago on the Hollywood movie lots with the creation of his iconic makeup line. Designing looks for Joan Crawford, Bette Davis, Rita Hayworth and Katherine Hepburn, he transformed the leading ladies of his era.
Soon women everywhere wanted to look like their favorite trend-setting sirens, so he created a line of lip-gloss, foundation, eye shadow and concealers and began selling his innovative cosmetics line to the general public.
Photos and video courtesy of Max Factor