MILAN, Sep 19, 2008 / FW/ — A local woman in a tracksuit may be a typical Los Angeles scene but it has yet to hit Europe, that is, until now. With new luxury brand Star Chic entering the comfort market it’s a sure thing that Milan’s future will contain tracksuits, luxurious ones at that.
Star Chic is the brains of Italian celebrity Simona Ventura and her friend Federica de Pompeis. The idea is comfort with out lack of elegance or luxury. The tracksuits are designed to look good and feel good so whether it’s a shopping trip or a night out with the girls, in Star Chic you never feel out-of-place.
The clothes are sexy, elegant and casual all at the same time. With designs in chenille, embroideries in Swarovski, and deep necklines one can’t help but feeling good in Star Chic.
Italians are taking sportswear into their own hands as Star Chic reinvents the tracksuit.