Ferre Milano Boutique at Harrods in London
Ferre Milano Boutique at Harrods in London

MILAN, Nov 24, 2008 / FW/ — Gianfranco Ferré continues to expand its global presence with the openings of new retail locations and it begins with expanding its location at London’s Harrods just in time for the Christmas shopping season.

The current Gianfranco Ferré boutique at London’s luxury retailer will be flanked with a Ferré Milano Donna shop. Measuring 40 square meters, the boutique is located at the prestigious Dress Circle Area on the first floor, directly across from the Champagne Room.

The severe interior design mostly in soft hues makes an ideal backdrop for the Ferré Milano world. The modular panel system with glossy pearl gray lacquer surfaces gives the boutique an unmistakably elegant atmosphere, rich and bright, while also affording the utmost in practicality: clothing racks may serve alternatively as shelves or as mirror-display stands for eyewear, belts and scarves.

This new concept was also used in the brands three new locations in China: a 100-sqm shop on the ground floor of the Lavant Mall in Guivang, a 130-sqm one at the International Trade Center in Zhangzhou, and an 80-sqm at the New World Department Store in Changsha.

Ferre Milano in Varsavia
Ferre Milano in Varsavia

The Milanese maison is also keeping Poland close to its heart with the opening of a 140-square meter boutique on the first floor of the Klif Mall in Warsaw and subsequently five more Ferré Milano stores in Poland by the end of 2009.

As for the young line, the opening of a GF FERRÉ corner at the Dubai International Airport represents Gianfranco Ferré’s brand retail consolidation and growth in the Middle East. In fact, in Dubai, there are already one Gianfranco Ferré boutique, one Ferré Milano and four GF FERRÉ.

One Response

  1. Pingback: Fashion Newsletter » Vol 10 Issue 328 November 25, 2008
  2. Patrick Waters

    June 16, 2009