LONDON, Dec 31, 2008 / FW/ — New York has the 12-foot geodesic sphere ball from Waterford Crystal to welcome the New Year. London is celebrating it with thousand-year tradition – pyrotechnics. And for 2009, there is a high-tech added attraction – personal messages from international icons will be sharing their message of goodwill via the world’s tallest video projection.
Beginning with Mayor of London Boris Johnson who will beam a personal message on to the Shell Building, situated on the Thames, a star-studded list of international personalities sharing their message of goodwill in the countdown to 2009.
The celebrity projections have been devised in partnership with The Prince’s Trust, which helps unemployed young people gain skills to find work. The Trust’s young ambassadors, who have turned their lives around with the charity’s support, will also attend the display as VIP guests.
The projections will form part of the build up to the midnight fireworks display at The London Eye, which is being organized by the Greater London Authority and is being created by internationally renowned pyrotechnician Christophe Berthonneau.
Sponsored by LG Electronics, the 2009 London New Year’s Eve fireworks display is expected to be witnessed live by more than 180,000 people, the viewing capacity of the fireworks display area. Millions more are expected to watch it on BBC One.
Since 2003, London has celebrated New Year’s Eve along the banks of the Thames. Following the chimes of Big Ben at midnight, a spectacular ten-minute fireworks display is fired from the London Eye. London’s New Year’s Eve fireworks display has been acclaimed around the world and attracts large crowds.
More information about the fireworks display can be found at http://www.london.gov.uk/. Information about London’s events and attractions during the festive period and throughout the rest of the year can be found at www.visitlondon.com.