PARIS, Dec 5, 2008 / FW/ — After a month of speculation, Louis Vuitton confirmed today that Madonna is indeed headlining its Spring / Summer 2009 marketing campaign with the release of photos that will be used in the print ads for the iconic French label.
According to the press statement, Marc Jacobs, the creative director for Louis Vuitton chose the iconic pop star for the campaign because he wanted someone to embody the spirit of the season and for him, Madonna fits the bill to a T.
Photographed by her long-time collaborator Steven Meisel, Madonna is seen in a sepia-toned setting reminiscent of a Paris café in the 1940s, with its zinc bar, bentwood chairs and air thick with smoke.
In these surroundings, Madonna transforms into Marc Jacob’s vision of the quintessential Parisienne, striking provocative poses in the season’s sexy short skirts, ethnic-inspired sandals and animal-print bangles.
“I wanted the campaign to be very bold, very sensual and very atmospheric. To carry off all these references and all this sophistication, we needed the ultimate performer – and for me, that is Madonna ” says Marc Jacobs.
The Louis Vuitton Spring/Summer advertising campaign will break in the February 2009 issues of magazines worldwide. The first visuals show Madonna with the Kalahari bags in Monogram canvas and Monogram-embossed leather.
This is the first time that Steven Meisel had shot a campaign for Louis Vuitton.
Photographer: Steven Meisel
Stylist: Marie-Amélie Sauvé
Makeup: Pat McGrath