PARIS, Dec 22, 2008 / FW/ — Fans of Stella McCartney can say now that they literally have their favorite designer in their pockets as the London-based designer added a mobile component in her marketing campaign for the first time ever.
Launched last Dec 16 and runs through the end of January, the campaign is designed to introduce Stella McCartney to wider and perhaps a more tech-savvy audience.
When clicking on a banner ad, mobile users are directed to the designer’s mobile site, where they can peruse her various spring and summer 2009 ready-to-wear collections. From there, consumers can view mobile fashion shows and close-up looks of specific designs and accessories.
[FELICIA PRINCE]
Photo Motorola RZR, courtesy of Motorola
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