NEW YORK, Dec 2, 2008 / FW/ — On the eve of its nationally televised fashion show, Victoria’s Secret unveiled the ultimate expression of what it stands for – an ultra feminine, glamorous and luxurious flagship store that promises an unparalleled shopping experience in an atmosphere of pure opulence.
Located at 722 Lexington Avenue, this new Victoria’s Secret store, where little luxuries are of grand importance, will be one of Manhattan’s premiere shopping destinations.
Iridescent glass panels and pink-lit portals and vitrines, the façade is almost futuristic in its modernity. Incorporating 1930s and 1940s French Art Deco references to iconic black & white color palette of Victoria’s Secret give the interior a timelessness as contemporary meets classic lines.
Feminine touches like the grand crystal chandeliers, sheer drapery, quilted walls, whitewashed herringbone flooring and mother of pearl tiling add to the store’s upscale ambiance.
In addition to its unique design concept, this store offers the brand’s full range of private-label lingerie collections, which include Very Sexy, Angels, Body by Victoria, Sexy Little Things and Biofit, is available along with a unique collection of designer brands.
The Victoria’s Secret Designer Collection includes an assortment of fashion-forward merchandise from some of the most celebrated lingerie designers around the world – ch as Pleasure State from Australia, Rosanna Ansaloni from Italy, Princesse Tam Tam and Elise Anderegg from France and New York’s Flora Nikrooz.
Other store features include a selection of merchandise available for embroidered monograming in-store and an extraordinary bra boutique that will revolutionize the way women shop for bras.
Unique to the Lexington Ave. store, The Secret Notes Fragrance Bar allows customers to create their own signature scent. With twenty-five Secret Notes, from delicate florals and fruits to lush aromatics and spices, customers will walk away with a one-of-a-kind custom fragrance. Each single-note scent can be worn alone, or two to three can be layered directly on skin to create a unique, personalized composition.
To complement its exclusive merchandise assortment, the store also offers an array of first-rate special services to enhance the shopping experience. A Concierge is on hand to provide services including gift wrapping, package shipping, coat check, bag check and package delivery.
Highly trained intimates, fragrance, color cosmetics, and accessories specialists are on hand to provide shopping assistance to customers and personal shoppers are available by appointment to assist those who desire a more personal level of service.